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WOW - The Walk to School Challenge. Free for Wiltshire schools.

Friday 27th September 2024

Schools across Wiltshire are eligible to take part in WOW - The Walk to School Challenge for FREE this academic year.

WOW is Living Streets' walk to school challenge to encourage more families to be active on their journey to school, resulting in a 23% average increase in walking rates and up to 30% fewer cars at the school gates. 

The WOW package usually costs around £500 for an average sized primary school but can be offered FREE of charge to your school for the 2024-25 academic year, thanks to funding from the Active Travel England.

WOW is a badge incentivised scheme where pupils are rewarded with collectable badges each month for travelling actively to school.

The WOW package includes: 

  • A different badge each month for all children who actively travel at least once a week, until July 2025. A welcome pack, including welcome resources, classroom guides and a WOW banner
  • Access to our fun and interactive online Travel Tracker where pupils will record how they travelled to school each day. The Travel Tracker also encourages friendly competition between classes – who will top the active travel leaderboard each month? The online system will allow your school to monitor modes of travel and shifts towards active journeys
     
  • Further support to promote walking including an introductory launch assembly and coordinator support throughout the year

Check out this year’s badges below:

More information on the WOW challenge can be found in the attached WOW Booklet.

To secure a place please read the attached MOU and simply confirm you are happy to take part via email

Please note, there are a limited number of funded places available. These funded places will be offered on a first-come-first-served basis.

I would love to hear from you and support you on your WOW journey.

Have a lovely day,

Zoë Lynch (she/her) Project Coordinator

Zoe.Lynch@livingstreets.org.uk  

www.livingstreets.org.uk     

More about active and sustainable travel support from Wiltshire Council